M7 PLANTATION BERHAD

M7 Plantation Berhad is a Malaysian established company focusing on agriculture, specifically durians of the Musang King variety and other tropical fruits. M7 Plantation Berhad (The Company) sees huge business potential in durian farming, and has chosen the cultivation of the Musang King variety of durian, on large scale farms, as our primary business focus. In pursuit of this business, The Company have acquired a vast land bank in Kelantan, Malaysia, a region well known as Origin of Musang King durians and has launched and completed it’s first project called Durian Valley, in Gua Musang, Kelantan in 2018. In 2019, The Company continues to develop it’s second and third projects in Sungai Durian, Kelantan. Musang King, undoubtedly, the most sought after variety of Malaysian durians, has established a niche market in the agro-commodity sector. Its exotic flavor, intense fragrance, superior texture and nutritious qualities are factors driving the strong demand from consumers in Asia Pacific countries. This market is expected to expand and grow further, as more and more consumers, especially those from China, clamour to savour this strong and flavorful variety of durian. The Company vision is to become a leading modern agricultural company and its mission to provide an opportunity for all to leverage on the potential of the durian market, to transform traditional agriculture into modern business and to be the best company to work for, treating all employees as part of the family. The Company’s business strategy is to develop Durian Valley into a model for modern farming, employing sustainable, technology-driven systems to grow the trees, cost efficiently. More importantly, these modern systems are designed to  create a nurturing and conducive environment for the trees to produce fruits consistently, and at consistently high quality.  

OUR CORE ACTIVITIES

01

Land Preparation
and Development

02

Nursery, Planting, Soil Nutrient
and Fertilizer Management

03

Plant Pest, Disease
and Weeds Control

04

Plant Growth and
Health Check

05

Record Management
and Data Analysis

06

Harvest, Sales
and Distribution

OUR MISSION & VISION

To become a leading modern agricultural company.

To provide an opportunity for all to leverage on the potential of the durian market.

To transform traditional agriculture into modern business.

To be the best company to work for, treating all employees as part of the family.

What We Own

Modern Technology

The Company believes that the adoption of modern agricultural technology will result in greater farm-level efficiency, therefore delivering consistent quality produce to meet high global demand.

Sustainable Farming

Committed to mobilising and utilising environment-friendly resources, the Company aims to contribute to the development of a sustainable agro-commodity sector in Malaysia.

Agro-Tech Partners

National Chung Hsing University (Taiwan)

In 1984, The Agricultural Biotechnology Laboratories (ABL), the first research centre for genetic engineering studies among all the universities in Taiwan, was founded in NCHU. NCHU is owner to the only microbial fermentation pilot plant to explore industrial uses of microbial bio techniques for plant disease control. Over the years, the University has established a teaching resource centre for agriculture biotechnology and owns the best automatic equipment and technology to support biotechnological research and industry. With its expertise, NCHU tracks and analyses weather patterns and  monitors tree growth in Durian Valley.

Universiti Putra Malaysia (UPM)

UPM is a prominent Malaysian Research University defined by its successive research transformations that have helped shape its academic and technical excellence. Propelled by the success of its research and innovation ventures that span all areas of human endeavours, UPM always strives to evolve in response to the inevitable emergence of new areas in science, agriculture, medicine, engineering, education and the humanities. Due to UPM’s expertise in agriculture, the university conducts R&D and advises on soil, nutrients, fertilizers, planting techniques and materials to achieve optimum cultivation for Durian Valley.